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Do we need all 31 flavors?
Do we need all these flavored coffees?
Should our fruit juices really be flavored with mango?
(Sorry mango plantation owners, just picked an exotic fruit).

Artificial or natural flavors?
What’s wrong with the original?
Perhaps I am mistaken, but aren’t the REAL sources of the flavor out there?

Whenever I read a label that says “new improved flavor” I become apprehensive. How BAD was the old flavor? And, just what “flavors” did they add to it to make it “improved.” Is it REALLY all the way improved or will it be even better next year?

Do you need the factory to flavor your beer with lime? There is this quite acceptable fruit out there and its called … wait for it … a lime. People, you can buy them three for a dollar. Cut them and squeeze them into your beer. Do the same for your cola drinks. Not sure how that works for nacho chips, but there are lime flavored chips out there too.

And where do they come from, these artificial flavors?
Is there an artificial plant or flower that supplies the flavors?
There is an artificial plant in my doctor’s office. It has no fruit. If it did, I’m gonna guess it has no flavor.

Artificial flavors are merely chemical mixtures used to imitate a real flavor. Mmm, chemicals, scrumptious.

I know what you’re thinking, but my drink is flavored with natural flavorings. Sounds better doesn’t it? All natural flavors. Yum.

I was curious so I went to the FDA website and looked up the Code of Federal Regulations Title 21 (but I’m sure you all have done that). Are you ready for this? The 66 word definition of a natural flavor is:

“… the essential oil, oleoresin, essence or extractive, protein hydrolysate, distillate, or any product of roasting, heating or enzymolysis, which contains the flavoring constituents derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, seafood, poultry, eggs, dairy products, or fermentation products thereof, whose significant function in food is flavoring rather than nutritional.”

Your “natural flavor” may contain meat, leaves, or bark. Perhaps that’s why you bark at the moon when you finish that lime flavored beer.

So artificial or natural. Chemicals or bark. The choice is yours. It’s hard not to succumb to the artificially flavored frenzy of food and drink. They’re everywhere. Just read the labels and you’ll be surprised.

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